WHY DO I NEED PROFESSIONAL PHOTOS OF MY RENTAL PROPERTY?

January 06, 2017  •  Leave a Comment

Why do I need professional photos of my rental property?

Professional photography services are widely used for selling property, but with the Algarve and Portugal being awarded top golfing destination in the world for 2016, there are numerous benefits to use it for your rental property listings as well.

Having photographed well over €75m worth of properties throughout the Algarve over the years, Daracle Photography is securely a leading reference in the industry providing authenticity and credibility to any property being photographed.

 

Here are our Top 6 compelling reasons to consider professional photography with Daracle Photography for your "long-term", "short-term" or "Holiday-Let" rental property:

  1. First of all, Daracle Photography helps to showcase your rental property to its maximum potential. Wide-angle lenses, professional lighting (when required), Aerial Shots (using drones) and digital image retouching all contribute to opening up your space making it appear brighter, airy and appealing wherever it's listed but without "Over Selling" it. 
     
  2. Professional photography with Daracle Photography helps your rental listing to be seen easier, to stand out from the rest. Clarity, Sharpness, warmth and high resolution of top-quality images add credibility to your listing amongst an abundance of unprofessional smartphone or tablet (Phablet) handy work. 
    Needless to say that the results subsequently attract not only more viewers and enquiries but, at the same time, a higher calibre of guests /tenants too. 

     
  3. For long term rentals, High-resolution professional photographs will provide you with an accurate record of the pre-lease condition of the property to refer to during, and after, a lease in such case that disagreements arise.
     
  4. Based on the above reasons, listings with professional photography normally find themselves being let in a shorter period of time and for higher revenue than those without, which means the property is occupied for longer periods maximizing 'ROI' (return on investment).
    We recently did a simple test with a property for a local agent. The same property was listed twice on the same marketing channel, at the same time for exactly the same periods (exception of different reference numbers only). One listing had the usual amateur images with poor lighting, unpleasant angles as much quality that can be obtained from a mobile "phablet". The other had professional images taken from the same spot as the amateur shots. 
    The results where astounding, especially to the agent (who now use Daracle Photography for ALL imagery needed). The listing with professional images sold 90% of it's allocated period in less than ONE WEEK from being listed and generated 45 additional enquiries of which 30% went on to book other similar properties listed with them.


  5. In the world of Holiday Rentals, credibility is constantly an aspect that all property owners and rental agents seek to ascertain. Increased and staggering numbers of fictitious properties were used to lure the unsuspecting holiday makers to part with deposits, sometimes as much as 50% of the full rental fees. However, upon arrival at the destination found that either there was simply no property, or if the property actually exists, additional holiday makers had also booked that same property for the same period...(double or triple bookings).
     
  6. Daracle Photography has a solution for this for Property owners that employ our services with the "Daracle 5 Stars - Seen & Certified" seal of merit.
    A purposely designed watermark embedded into the image so that viewers can then ascertain and verify the authenticity of the image by knowing that a reputable professional photographer has actually visited the property. 


Are you a property owner in Portugal with your property listed on your own private website, or listed with one or more rental listing web sites such as, Holiday Lettings, Airbnb, Flipkey, HouseTrip, HomeAway, Lodgify, Kigo (to name just a few)?
Would you like see an increase in leads for your property(ies)? Would you like to give your property the chance to shine among other listings?.

Then wait no more...


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